‘Het glossy magazine Youp ligt begin november (eenmalig) in de kiosk. Het moet, vindt initiator Youp van ’t Hek, een magazine worden dat iedere Bekende Nederlander de lust ontneemt ooit nog zijn naam aan een glossy te verbinden.’
This is the intro of a dutch article from adformatie. It is about the ‘I-can’t-keep-up-counting’ magazines that are made by/about a dutch celebrity.. It’s realy too much right now and that is why Youp van ‘t Hek, a dutch comedian, will make his own glossy in order to end the trend of printed ego’s..Linda.was the magazine where it all started. This magazine named after the dutch celebrity and fouder of the mag, was based on (so called) normal woman.. what does she knows about it?! Okay it’s true that this magazine worked and still works, but it was too bad that they also produced a magazine for a footballplayer followed by a popular but serious (I still don’t get it why he cooporated) tv-presentator. To make it more crowded, (why would she else!?!) started Catherine Keyl also with her own glossy. And there are more… The glossy of Youp van ‘t Hek will be a magazine in real honesty, they make fun with the typical lifestyle topics and an ad doesn’t have to be the real ad. The article gives an example of UNOX, a brand who sells typical sausaces in a can; this could be an add in wich they will show exactly what goes in the can.I can’t wait! This will be fun!greatings from marije!
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